ux traction

Strategy & design for digital products worth building

A deliberately small, hands-on practice connecting business strategy, product thinking and UX design with sound judgement.

One senior partner. See the whole. Craft the details.

What’s behind

AI can turn ideas into tangible products quickly, across almost the whole development lifecycle. But what if “good enough” isn’t enough?

Going beyond average takes more than familiar answers, common patterns or variations on what already exists.

That’s our sweet spot: AI paired with personal judgement and years of solving real product, design and business challenges. AI gets you far. Good judgement gets you further.

Every product has its own path. The challenges often depend on where you are along it:

New ventures
Figure out what to build and why. Go from zero to one, turning early conversations and ambiguity into a tangible product prototype. Pivot until you see a traction.
Growth stage
Find what’s not working and fix it. Sometimes step back and rethink the problem, as not every business challenge can be solved with product and design updates.
Established and mature products
Get clear on where the product should go and what deserves attention. Scale what’s working, remove what’s holding growth back, and make the next move count.

At every stage, we help you understand the challenge, decide what matters and move the product forward.

You work directly with the person doing the thinking and the work. Senior involvement throughout. No handoffs. No account-management layer. Strategy and design stay connected, decisions happen faster, and context doesn’t get lost along the way.

Andrew

Andrew on LinkedIn , product strategist and designer with more than a decade spent figuring out what makes digital products work (or gets in their way).

I’ve worked across product strategy, UX and design, from doing the work hands-on to leading design teams and helping shape products used by hundreds of thousands. Along the way, I learned that the interesting problems rarely belong neatly to “marketing”, “product” or “design”. They sit somewhere in between.

UX Traction is my way of working across those lines, bringing the experience, judgement and craft together in one place.

Consultancy
Focused work around a specific hypothesis, problem or direction. Get clarity, make a decision, move forward.
Project
End-to-end product and design work to build something that doesn’t exist yet, or substantially rethink something that already does.
Part of your team
Senior product thinking and hands-on design, embedded directly into your team. Flexible around the challenges and priorities your business faces.
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